Preference Based / Individualization


It’s been 2 years since Hunch.com A round and a full year since its B round.  Now roundpegg has raised its A round. Both of them are trying something interesting. They are trying to eHarmonize the world.

In a world where the proliferation of options overwhelm individuals, helping them make choices according to their preferences becomes invaluable.

To narrow down the options, both sites apply matching engines to rank options and guide you through them.

The concept is not new and Amazon has been doing something similar for ages. However, there is a settle difference, while amazon takes into account what you know (through what you bought),  Hunch and roundpegg take into account who you are and what you like/dislike, therefore suggesting things that are not always obviously related.  This, therefore, might lead to experimentation.

This, in itself is a space that I really like. Moreover, I like the infinite possibilities around it. There is value in this tool in virtually every complex decision one has to make.

Imagine a site that could suggest restaurants based on what you like/bought and how you behave. Go further, imagine suggestion of specific dishes. Or take it to another space, and use preferences to narrow down the options when house hunting or shopping for a new car.  imagine what this could do to job hunting, roundpegg is already working on that.

As the engine increases significantly the chances of positive outcomes, users will be more willing to experiment.

On the back-end, having all this preferences mapped out create a priceless database from where to extract amazing consumer information.

In the future, we will all marry to eharmony, either for dating or for anything else.

Author: Rodrigo

A VC trying to help build up the industry Principal @ Redpoint eventures doing Seed and Series A investments in Brazil

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